There is something inherently healing about coastal markets in Korea. The crisp ocean breeze, the energetic calls of fishmongers, and the vibrant colors of fresh seafood laid out on crushed ice create an atmosphere that instantly wakes up your senses.

During my journey along the East Coast, Jumunjin Fish Market (주문진 어시장) easily became one of my absolute favorite stops. Located right by the bustling harbor, this historic market offers a genuine slice of local fisherman culture that you simply cannot replicate in a modern shopping mall. Let me guide you through why this lively coastal spot deserves a prime position on your Korea travel itinerary.

1. Introduction to Jumunjin Market (주문진 시장)

Established back in 1936, Jumunjin Market is the largest and most representative traditional fish market on Korea’s East Coast. Connected directly to Jumunjin Port, it serves as the central hub for local fishing boats returning daily with fresh catches from the East Sea.

What makes Jumunjin Market so special is its raw, authentic energy. As you stroll through the covered alleys, you are greeted by rows of spacious stalls overflowing with red snow crabs (daege), live squids, sea urchins, flounders, and giant octopuses resting in bubbling water tanks.

Beyond the seafood market itself, the surrounding area features a bustling traditional street market where local grandmothers sell dried fish, roasted seaweed, and seasonal produce. Whether you are an avid foodie seeking the freshest sashimi or a traveler who loves capturing authentic local life through a camera lens, Jumunjin Market welcomes everyone with genuine coastal warmth.

2. How to Get to Jumunjin Market

Although Jumunjin Market is geographically situated in the northern part of Gangneung (right along the border toward Yangyang), accessing it from Gangneung City Center, Yangyang, or Seoul is smooth and convenient.

• By Public Transportation:
  • From Gangneung Station (KTX): Exit the station and take city bus No. 300 or No. 302 directly toward Jumunjin Port. The ride takes about 35 to 40 minutes and drops you right near the market entrance.
  • From Yangyang Intercity Bus Terminal: Take local bus No. 9 heading south toward Jumunjin (approx. 25–30 minutes).
• By Car:
  • Navigation Address: 38, Shinsijang-gil, Jumunjin-eup, Gangneung-si, Gangwon-do (강원 강릉시 주문진읍 신시장길 38).
  • Parking: A large multi-story public parking garage (Jumunjin Port Public Parking Lot) is located directly across from the main market building, making parking stress-free even on busy weekends.

💡 Personal Travel Tip: If you want to buy live seafood to have prepared on the spot, head to the inner Jumunjin Fish Market Complex. Once you select your fish, the vendor will guide you to a nearby chojang-jib (eatery) where they slice your seafood into fresh sashimi and prepare a piping hot spicy fish stew (maeuntang) for a small service fee.

3. The Scenery of Jumunjin Fish Market

4. MAP

5. Surrounding Information & Coastal Highlights

After enjoying the market’s lively atmosphere, the surrounding coastline offers picturesque attractions to round out your trip:

• BTS Bus Stop at Jumunjin Beach: Just a 5-minute drive north from the market lies Hyangho Beach, home to the famous BTS Bus Stop featured on the album cover of You Never Walk Alone. Standing by the vintage blue bus stop with the deep blue East Sea in the background makes for an iconic photo spot.
• Jumunjin Breakwater (Goblin / Dokkaebi Filming Spot): Located just south of the harbor, this stone breakwater gained international fame as the romantic meeting place in the hit Korean drama Goblin. Standing on the edge of the pier with crashing ocean waves creates an unforgettable scene.
• Taste Charcoal-Roasted Fish & Grilled Snow Crab: If raw fish isn’t your preference, wander into Grilled Fish Alley right next to the market. Small traditional restaurants smoke salted mackerel, yellowcroaker, and squid over hot charcoal outside, filling the air with an irresistible savory aroma. Paired with a warm bowl of rice, it is pure comfort food.

Final Thoughts

Jumunjin Market is more than just a place to buy seafood; it is a living, breathing coastal experience that connects you with the heart of Korea’s maritime culture. From the smiling market vendors to the savory taste of fresh fish stew by the harbor, a visit here will leave you with fond memories and a deep desire to return again.