Near Jamsil Station in Gangnam-gu, Seoul, there is Lotte World Tower, which was completed in 2018 with 123 floors and 555m by Lotte Hotel.
Let’s analyze the location and shape of this building from a Feng Shui perspective.
Analysis from a Feng Shui perspective:
Lotte World Tower is located at Jamsil Station, which is famous for its heavy traffic in Seoul, and there are many express buses to the provinces and buses to nearby cities.
In Korea, Gangnam is a newly emerging affluent area located south of the Han River, famous for the song ‘Gangnam Style’.
A place where silkworms were raised in wide fields has now become a place where many high-rise buildings and wealthy people live, and Jamsil is located at the center of it.
Jamsil has now become a transportation hub and a distribution center.
Since Seoul Airport is nearby, it was said that the height of the building would interfere with airplane takeoffs and landings, but this was resolved through discussion.
In Seoul, it is the tallest building after the 63-story building, and the Signiel restaurant on the top floor has a high-end restaurant.
In Feng Shui, traffic, or the flow of vehicles, is considered water, and this water is considered wealth.
Therefore, the fact that Seokchon Lake is located nearby is considered an excellent environment in terms of Feng Shui.

The fact that people flock to Lotte World can also be seen as wealth gathering.
Seokchon Lake and Sinkhole Controversy:
Seokchon Lake, which is divided into East Lake and West Lake, has been controversial due to the inflow of polluted water, but it has its own purification facility and is well maintained with the cooperation of citizens.
A sinkhole occurred in early 2020, but it was identified as the result of underground construction excavation, and citizens are no longer threatened.
Gangnam has low ground, so it is considered a disadvantage that drainage is not smooth during the rainy season.
Global skyscraper cases:
Looking at the world, skyscrapers are becoming taller than the 101-story Empire State Building in the United States and the Burj Khalifa Hotel in Dubai, which is 1km tall, but now they have lost their appeal due to competitive construction in each country around the world.
In Korea, it is expected that even taller skyscrapers will be completed one after another, and in fact, a Korean company is preparing to build another skyscraper in Samseong-dong, Gangnam-gu.
This can also be seen in major global cities such as Taiwan and Shanghai.
Tower of Babel and Space Age skyscrapers
People in the present and the past who wanted to reach the sky and get closer to God built the Tower of Babel, but the Absolute never tolerated this.
The radius of the Earth is only 6,400 km, and the low-orbit science and technology satellite that recently raised the risk of collision with space debris orbits about 600 km above, which makes us think again about how reckless this idea is.
The connection between traffic volume and wealth:
When looking at the case of the ancient Tower of Babel, we should keep in mind that human desire and balance require living with our feet on the ground, and spending long hours in a concrete building can have a negative impact on our health.
If you look at the traffic volume around Jamsil Station, you can foresee the growth of Lotte Group. If you go up to the building in the evening, you get the illusion that cars are rushing toward you. This gives you the feeling that money is gathering toward you.
Information to Lotte World Tower
- Seoul Songpa-gu Olympic-ro 300
- Opening hours: Every day 09:00 – 20:30 Lotte Duty Free, open year-round
Expand - Phone number: 02-3213-5000
Growth of Lotte Group:
Lotte Group initially produced light industrial products, but gradually diversified into heavy industry, chemical, and IT industries, and it is a company that is expected to grow as much as the height of the 123-story building in the future.
Lotte Group has another department store and the Lotte Building in Euljiro, Seoul, which houses the headquarters building.
In this way, it can be said that the perspective of feng shui geography is that the headquarters must be located on good land for the growth of a company.
However, the internal strife and discord among the group’s management requires adjustment, and harmony and innovation suitable for the new era are required.
Inner Link:
Outter Link:


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